Communication and Marketing

7. 12. 2024 | Natalie Bezděková
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Healthy Meals, the second largest player in the ready-to-eat boxed meals market, plans to significantly expand its production and sales. It specialises in healthy and dietary food, which has gained popularity especially among residents of larger cities. The company has the ambition to become the market leader in the Czech Republic, which would m...

24. 11. 2024 | Natalie Bezděková
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Rising costs for businesses: higher premiums from 2025 and changes to the system From next year, entrepreneurs will face a significant increase in compulsory levies. The biggest increases will be in social insurance, which covers pensions, and in health insurance. Self-employed people using the flat-rate tax will also face a significant incre...

14. 03. 2024 | Natalie Bezděková
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American legislators are concerned primarily about user data, hence their desire to ban TikTok. They fear that Beijing may leverage its influence over ByteDance, the parent company of TikTok, to obtain data from Americans and users worldwide. The proposed ban would not only affect government employees but, considering the potential risk, would b...

25. 02. 2024 | Natalie Bezděková
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In the application Temu, a Chinese online marketplace with over a hundred million downloads on Google Play, practically anything can be obtained at unbelievably low prices. To consumers, the platform appears to be just another shopping platform similar to Aliexpress, Wish, or Shein. However, cybersecurity experts warn that the ...

23. 02. 2024 | Natalie Bezděková
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US technology firm Apple, best known for its innovative products, is now focusing on improving its encryption system for its popular iMessage service. The move comes in response to growing concerns about potential threats from quantum computers. Quantum computers represent a new era in computing. Their ability to crack complex ciphers and cod...

21. 01. 2024 | Natalie Bezděková
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After 12 years as a board member of Meta Platforms, former COO Sheryl Sandberg has announced her departure, which will take place in May. Sandberg played a key role in the development of Meta, which became a global giant under her leadership. In an announcement on social media, she said that Meta is well prepared for the future and therefore ...

29. 12. 2023 | Natalie Bezděková
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QR codes, tools used for easy payments and quick access to information, have become the target of a new form of cyber fraud. This variant of phishing has been dubbed "quishing" and is characterised by the misuse of QR codes to attack users. The quishing trend has seen a rapid increase of 578 percent, indicating that cybercriminals are actively e...

21. 11. 2023 | Natalie Bezděková
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At the beginning of the last decade, a bold idea was conceived to bring the luxury experience of hotel bedding into ordinary homes. This vision was transformed by a group of entrepreneurs, led by former football midfielder Marc Gecov, into the Lejaan brand. Although the original goal was to bring hotel comfort to Czech homes, the Lejaan brand qu...

19. 11. 2023 | Natalie Bezděková
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US retail giant K-Mart has been forced to pull a Christmas bag with the words "Merry Ham-mas!" from its Australian counters after it sparked controversy by pointing out that the name is reminiscent of the Palestinian terrorist movement Hamas. It appeared to be an advertising pun combining the English words Merry Christmas and Ham. In Australi...

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